Top blogger, writer, speaker and entrepreneur

#1 blogger Jeff Goins with 3 books to make you a better writer, entrepreneur (and human)

Jeff is a master of all things writing.  He has written five books including The Art of Work and Real Artists Don’t Starve and launched #1 blog on the internet on the subject of writing.  In addition to that, more recently, he has become a top writer on Medium. And all this in a very little amount of time.  You can follow him on Twitter at @JeffGoins.
 
Jeff’s focus is a mix of productivity tips and writing techniques. But it’s the truth that he injects into his work (sometimes harsh) that makes him so popular.  And because of this, his lessons on how to be a good writer carry over to almost any discipline in life.
 
Jeff isn’t afraid to tell it like it is.  Writing and entrepreneurship aren’t easy and are not always fun.  But he has proven you can achieve the pinnacles of success by having a strategy and putting in the work.
Jeff Goings writer headshot

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Jeff’s top 3 picks

The Big Leap

by Gay Hendricks PhD

“I love this book because it’s a mix of encouragement with an equal dose of reality.
 
I generally try to steer away from books that go overboard with the inspiration but lack a foot in reality. People can get lead astray when they go for broke on ideas without knowing what they are getting into.
 
It’s important to be bold but to do it in a calculated way. I’ve made the mistake of taking bold action when I should have moved more cautiously and the results can be agonizing. Note: (You can read about one such embarrassing story of Jeff’s on his blog here for your entertainment).

Profit First

by Mike Michalowicz

“This is another book I love because of the dose of reality it gives.  I spend a lot of time reading and doing research on efficiency. I think the best techniques involve a shift in thinking rather than some ‘productivity hack’. Profit First is a great example of a shift in thinking.
 
There is a universal principle that the costs of tasks, both in money and time, balloon if left unchecked.  This book provides a guideline to prevent that from happening. By starting with the end in mind, and setting your profit-based goal, everything you do after that falls into line almost magically. This principle not only works for financial profit but in deciding how much time to allot to tasks.
 
This principle makes it so much easier to cut through the noise and focus on what’s important.  Now this isn’t always easy and it’s not necessarily fun, but it works.”

Shoe Dog

by Phil Knight

“There are a couple of things I like about this book. 
 
Firstly, it’s really interesting to have a look behind the curtain of a brand as well known as Nike. Phil’s story of starting Nike is an intensely entertaining and emotional read that I think is better than a lot of the fiction out there.
 
Secondly, I think Shoe Dog is a great book for getting pumped up before the inevitable grind that accompanies anything worthwhile
I love when you can hear from a person who has really accomplished something and has nothing to gain from what they are saying.  This is when you’re going to get the unvarnished truth.  The good, the bad and the ugly.  In this way, it doesn’t get much better than Phil Knight.”